Turn an Instagram Reel into a blog post or caption
A Reel's voiceover or talking-head script is often better copy than the caption it actually gets posted with — but pulling that script out means replaying a 30–90 second clip on a loop and typing along, which most people skip.
Export TXT or Markdown from the transcript and reuse the wording directly — as the post caption itself, as a pull-quote for a blog recap, or as source material for a newsletter section. Because Reels are short, the whole transcript is fast to read and repurpose in one pass.
- Short Reel length keeps the transcript quick to read and reuse.
- Works as caption copy directly, not just longer-form repurposing.
- TXT for quick reuse, Markdown for CMS or notes tools.
Instagram specifics
- Typical length
- Reels run roughly 15–90 seconds; feed video posts run longer, up to several minutes.
- Worth knowing
- Vertical 9:16 framing doesn't affect the transcript itself, since it's derived from the audio track rather than anything rendered on screen.
Best formats for repurposing to blog and social
- Markdown — drops straight into a CMS or notes tool
- TXT — fastest for quick copy-paste
Workflow
- Get the transcript for the Instagram video.
- Export Markdown or TXT.
- Pull the paragraphs or quotes that matter instead of rewriting the whole thing.
- Draft the repurposed piece around those quotes.
FAQ
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More for Instagram
The free tier includes 15 minutes of video a month, AI transcripts in any language, and TXT/SRT/VTT/JSON export — enough to run one Instagram video through and see the output before committing to anything.